Engaging New Generations
presented by:
Nearly every business feels the “pressure of the pipeline” to identify, attract and engage new generations of customers, followers, supporters, guests, etc. The successful “Engagement Pipeline” necessarily requires a constant stream of strategic messages and activities in order to remain healthy. In turn, your business is constantly challenged to replace churning audiences and attract an increasingly fragmented and viable prospect pool.
“Engaging New Generations” takes a broad approach to these topics by first defining “New Generations” not simply by age, but also by areas of interest, life stages, purchasing power, etc. This panel discussion will challenge your current thinking, present fresh perspectives, and leave you excited about your potential to keep your engagement pipeline healthy and filled with “new generations” of future raving fans.
Leading the Panel is Ben Smith, nationally recognized social and digital media innovator and expert.
Event Schedule
11:30-12:00 Check-in/Networking
12:00-1:00 Program
Lunch will be provided!
Please indicate any dietary restrictions when you register to attend this event.
Parking
Guests may park in Union Station's West Yards parking garage, and will receive a parking validation upon check-in.
Arthur Stillwell Board Room
Once parked, make your way to the lowest level of the parking garage and enter Union Station (Level 1). From there, make your way to the escalators that go down to Level B, where the boardroom will be on your left.
More about our Panel Leader
Ben Smith brings more than fifteen years of experience in digital and social media innovation as well as online community building and audience development. He has hosted more than 100 conferences and workshops across the U.S. on related topics and has worked with major brands in diverse business sectors ranging from restaurant and retail to B2B, e-commerce, technology, entertainment, and regulated industries. For the last ten years, he oversaw paid and earned media strategy, planning, buying, and execution for a full-service advertising agency while also being responsible for emerging media and technology analysis for the agency and clients. For more than ten years, he has also led social media for Union Station Kansas City, helping grow the Station's social media community from less than 10,000 followers to nearly 400,000, with social media being leveraged to support ticket and membership sales, customer service, community involvement, media relations, and growing brand affinity and generating more than one billion earned impressions annually.
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